Inspired by biodiversity, the Papillons universe is based on ecosystemic principles, inviting in-depth research into the links between pollinators, floral geometries, and visual cues. This research approach has identified numerous key concepts at the heart of the brand's identity.

The symbol, a reference to the flower and refilling, inspires elegance through the organization of a complex system. The organic serif typography, deliberately distanced from the usual technological codes, creates a human, accessible, and relatable universe.

In collaboration with IGA, Papillons now has more than 210 ports spread across 80 charging sites in eastern Canada. The network makes it possible to integrate a quick 20-minute charge into daily routines—while grocery shopping.

Spread across several bioregions in eastern Canada, the entire Papillons infrastructure was developed under a generative identity system. Echoing the richness of our floral world, each charging station is characterized by a symbol that is unique to its location but consistent with the system as a whole.

14 billion variations. That is the number of unique symbols that can be produced within the generative system. This custom-built platform, developed as part of the mandate, generates and organizes symbols under the same parameters.

Butterflies, which have between 5 and 15 photoreceptors (compared to 3 in humans), have a very special visual relationship with flowers. Purple, orange, and yellow are among the floral colors to which they respond most strongly—shades that are at the heart of the identity palette developed.

Dark blue, the base color of the identity, provides a strong optical contrast and effectively reveals the reflections of polarized light, a signal to which many butterfly species are particularly sensitive.

Complementing the color palette and gradient visuals, generative abstract artworks were developed on the themes of flowering, energy transfer, and movement. These artistic works serve to adorn communications in a warm and visually engaging way.

This ongoing collaboration between Papillons and Panora enabled the development and design of all the elements at the heart of the Papillons experience, including numerous models of charging stations, shared electric vehicles, ground markings, equipment and installations, event signage, digital platforms, and more.

Papillons is inevitably part of our socio-ecological transition, becoming a key Canadian player in the development of our carbon-free transportation network.

Through their approach, which seeks to raise awareness, connect us, and protect the richness of our ecosystems, Papillons is a partner committed to our connection to life.

By setting their fiscal year at 353 days rather than 365—with the goal of donating all profits from the 22nd of each month to community organizations—they are helping to establish new models for a regenerative economy.